WEB DESK: Apple’s next flagship, the iPhone 17 Pro Max, is reportedly on track for a September 2025 launch, and if Apple’s past is any indication, we can pretty much guess the timing.
The company tends to stick to a well-worn playbook when it comes to iPhone launches. early September, usually a Tuesday. That puts September 9 in the spotlight as the likely keynote date.
Pre-orders are expected to kick off later that same week, likely on Friday, September 12, followed by a full retail release on September 19. It’s a formula that has worked for years, giving fans and retailers enough time to prepare for the annual rush.
But what makes the iPhone 17 Pro Max worth the wait? Early reports suggest some big changes could be coming. One of the most intriguing is a vapour-chamber cooling system, the kind you normally see in top-tier gaming phones. That could be a game-changer for anyone using their iPhone for intense tasks like gaming, 4K video shoots, or heavy app usage.
On the inside, Apple is rumoured to be bumping up the RAM to 12 GB, a first for iPhones, and pairing it with the A19 Pro chip. That combo should deliver faster performance, especially when it comes to multitasking and the kinds of AI features that are starting to show up across iOS.
The 6.9-inch ProMotion OLED display is expected to stick around, but with a more refined design. Slimmer bezels and a sleeker Dynamic Island could give the phone a cleaner look overall.
Camera upgrades are also on the cards, including a triple 48-megapixel rear camera setup and a 24-megapixel selfie camera, along with support for 8K video. And if you’re into colour options, a fresh Sky Blue variant could join the Pro Max lineup this year.
With all of these updates, the iPhone 17 Pro Max is shaping up to be Apple’s most powerful iPhone yet. If you’re planning to upgrade, it might be worth holding out until September.
Read next: Design issues may push Apple’s foldable iPhone launch to late 2026