Experts are sounding the alarm over the escalating role of social media in the alarming rise of eating disorders among young people, warning that social media platforms are inadvertently pushing vulnerable individuals towards dangerous habits through the glorification of extreme thinness and the proliferation of harmful, unverified dietary advice.
The global prevalence of eating disorders has seen a dramatic increase, nearly doubling from 3.5% in 2000 to 7.8% in 2018, a period that coincides precisely with the explosive growth of social media.
While young women and girls remain disproportionately affected by conditions such as anorexia, bulimia, and binge eating disorder, concerning trends show a steady increase in rates among young men as well.
Mental health professionals working to help teenagers recover from these debilitating illnesses face a significant challenge in combating the relentless tide of misinformation disseminated by social media influencers.
“We no longer treat an eating disorder without also addressing social media use,” French dietitian and nutritionist Carole Copti told AFP.
“It has become a trigger, definitely an accelerator and an obstacle to recovery,” she added.
The causes of eating disorders are complex, with psychological, genetic, environmental and social factors all having the potential to make someone more susceptible.
Social media “is not the cause but the straw that may break the camel’s back,” said Nathalie Godart, a psychiatrist for children and adolescents at the Student Health Foundation of France.
By promoting thinness, strictly controlled diets and relentless exercise, social media weakens already vulnerable people and “amplifies the threat” to their health, she told AFP.
‘Vicious cycle’
One recent example is the #skinnytok trend, a hashtag on TikTok full of dangerous and guilt-inducing advice encouraging people to drastically reduce how much food they eat.
For Charlyne Buigues, a French nurse specialising in eating disorders, social media serves as a gateway to these problems, which are “normalised” online.
She condemned videos showing young girls with anorexia exposing their malnourished bodies — or others with bulimia demonstrating their “purges”.
“Taking laxatives or vomiting are presented as a perfectly legitimate way to lose weight when actually they increase the risk of cardiac arrest,” Buigues said.
Eating disorders can damage the heart, cause infertility and other health problems, and have been linked to suicidal behaviour.
Anorexia has the highest rate of death of any psychiatric disease, research has found. Eating disorders are also the second leading cause of premature death among 15- to 24-year-olds in France, according to the country’s health insurance agency.
Social media creates a “vicious cycle,” Copti said.
“People suffering from eating disorders often have low self-esteem. But by exposing their thinness from having anorexia on social media, they gain followers, views, likes… and this will perpetuate their problems and prolong their denial,” she added.
This can especially be the case when the content earns money.
Buigues spoke of a young woman who regularly records herself throwing up live on TikTok and who had “explained that the platform paid her and uses that money to buy groceries”.
‘Completely indoctrinated’
Social media also makes recovering from eating disorders “more difficult, more complicated and take longer”, Copti said.
This is partly because young people tend to believe the misleading or fake diet advice that proliferates online.
Copti said consultations with her patients can feel like she is facing a trial.
“I have to constantly justify myself and fight to make them understand that no, it is not possible to have a healthy diet eating only 1,000 calories — that is half what they need — or that no, it is not normal to skip meals,” she said.
“The patients are completely indoctrinated — and my 45-minute weekly consultation is no match for spending hours every day on TikTok,” she added.
Godart warned about the rise of people posing as “pseudo-coaches”, sharing incorrect, “absurd” and potentially illegal nutrition advice.
“These influencers carry far more weight than institutions. We’re constantly struggling to get simple messages across about nutrition,” she said, pointing out that there are lifelines available for those in need.
Buigues takes it upon herself to regularly report problematic content on Instagram, but said it “serves no purpose”.
“The content remains online and the accounts are rarely suspended — it’s very tiring,” she said.
The nurse has even advised her patients to delete their social media accounts, particularly TikTok.
“It may seem radical but until young people are better informed, the app is too dangerous,” she said.