- The ad depicts a luxurious holiday setting with a grand dining room and a fully stocked kitchen.
- The campaign’s lavish nature has been criticized for being out of touch with the financial struggles many Americans face.
- The extravagant set design, featuring expensive meals and a grand atmosphere, has not resonated well with everyone.
Kim Kardashian’s latest Skims holiday campaign has sparked criticism for its release shortly after the 2024 presidential election results, which confirmed former President Donald Trump as the winner.
The timing, coupled with the campaign’s lavish nature, has prompted accusations that the reality star is out of touch with the financial struggles many people are currently facing.
The campaign video, released shortly after Trump’s victory, features Goldie Hawn, her daughter Kate Hudson, son Oliver Hudson, and their families all wearing matching pajamas from Kardashian’s brand, Skims.
The festive ad depicts the family enjoying a luxurious holiday setting, including a grand dining room and a fully stocked kitchen with lobster, shrimp, and other extravagant foods.
Kate Hudson appeared in the ad with her fiancé, Danny Fujikawa, and their 6-year-old daughter, Rani. Hudson’s two older sons, Ryder and Bingham, from previous relationships, also appeared.
Oliver Hudson and his wife, Erinn Bartlett, along with their three children, Wilder, Bodhi, and Rio, modeled the holiday-themed sleepwear. The video shows the family dancing and sharing festive treats, creating a warm, joyful atmosphere.
However, the release timing has drawn sharp criticism. The campaign dropped just one day after Donald Trump was confirmed as the 2024 presidential election winner, and many social media users felt that the juxtaposition of the campaign’s luxury with the struggles many Americans face was tone-deaf.
One Instagram user expressed disapproval, writing, “Girl please. Completely out of touch.” Another commented, “Love you Kim, but this is not the time.” Others called Kardashian’s campaign “tone-deaf,” with one user urging her to “read the room” given the country’s uncertain economic future.
Many fans pointed out how difficult it has become for some families to make ends meet, with one follower writing, “Meanwhile, most people can’t afford groceries.”
Skims, known for its stylish and comfortable loungewear, markets the holiday pajama sets as the ultimate holiday card for families, but the price points have raised concerns. The adult Unisex Sleep Set costs $120, while the Long Sleep Set retails for $90.
For children, the Baby Onesie costs $28, and the Kids Sleep Set is priced at $38. While these prices may seem reasonable for luxury loungewear, some view them as a reflection of Kardashian’s disconnection from the everyday financial struggles her fans face.
Although the family pajamas are marketed as a festive, fun way for families to celebrate the holiday season, the extravagant set design, featuring expensive meals and a grand atmosphere, has not resonated well with everyone.