Bhushan Kumar on clash with Singham Again team over screen allocation
- Bhushan Kumar revealed the tensions with the Singham Again team.
- Kumar described intense arguments between the teams.
- Bhushan emphasized the need to avoid such clashes in the future.
T-Series head Bhushan Kumar recently revealed the behind-the-scenes tensions between the teams of Bhool Bhulaiyaa 3 and Singham Again ahead of their box office clash.
Despite both films proving successful, Kumar described intense arguments between the teams, claiming that the Singham Again team was being “unfair” during discussions. “We had a lot of arguments with the Singham Again team because they were being unfair,” he said.
Kumar elaborated that the Bhool Bhulaiyaa 3 team was concerned about the unequal distribution of screens. He argued that both films had similar survey ratings, yet Singham Again received more screens, which he attributed to the distributors’ personal interests. To address the issue, Bhushan proposed starting advance bookings to measure audience interest, as Bhool Bhulaiyaa 3 was generating significant buzz. This strategy helped the film secure a strong opening of over INR36 crore, despite the competition.
Though tensions eventually eased, Bhushan emphasized the need to avoid such clashes in the future, as it could hurt the industry’s overall business. Bhool Bhulaiyaa 3, directed by Anees Bazmee and starring Kartik Aaryan, Vidya Balan, and Madhuri Dixit, performed well at the box office, while Singham Again, helmed by Rohit Shetty, also became a Diwali blockbuster.
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