CALIFORNIA: In a significant development, OpenAI platform ChatGPT on Wednesday evening launched Instinct Checkout, enabling the users to buy things.
Until Yesterday, people linked to the ChatGPT platform were only able to decide what to buy but now that remain an old feature as it introduced Instant Checkout to help users buy too.
Currently, the feature is in use of the Etsy sellers in the United States however, it will soon expand to over 1M Shopify merchants, including brands like Glossier and SKIMS.
For those of the interested shoppers, the initial procedure includes a tap called “Buy” in chat, confirm details, and pay securely through Stripe, all without leaving the conversation.
Meanwhile, Agentic Commerce Protocol — an open standard built with Stripe to let Artificial Intelligence agents — people, powers the site and businesses complete purchases together.
Interestingly, results for the shoppers stay organic on the site, merchants keep control of payments and customer relationships, and only an affordable fee applies on completed sales.
Customers believe that to them it feels like a personal shopper built into ChatGPT. For sellers, it’s a new way to meet customers where they’re already searching. SO the question is: would you use this to shop or to sell?